What is the best-before (use-by) date?
Last updated: July 21, 2026
The dates are approximately as follows.
- Best-before date for Raisinwich: 5 days from the date of purchase (or shipment). (Please note that for pop-up sales outside the Kanto region, this may be 4–5 days.)
- Use-by date for cakes sold in-store: the day of purchase only.
- Use-by date for other baked confections: approximately 10 to 20 days from the date of purchase (or shipment).
All of our confections are made fresh and delivered directly from Meguro Atelier.
Because we want you to enjoy our sweets at their freshest, we set shorter best-before and use-by dates compared to many other confectionery shops.
Confections are at their most delicious on the very day they are made.
Regardless of the best-before date, we warmly encourage you to enjoy them while they are at their finest.
For further details, please refer to the individual product pages.
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Please be aware that, from a quality and safety standpoint, we do not recommend consuming our products after their best-before or use-by date has passed.
For a detailed explanation of best-before and use-by dates, as well as guidance on consuming products after these dates have passed, please refer to the Consumer Affairs Agency website and make your own informed judgement.
Please click here to visit the Consumer Affairs Agency website.